Understanding how Windsor is working with your strategy can be tricky, especially if you’ve never utilized video to boost your marketing before. To simplify, we’ve created this guide to help you understand Windsor’s analytics and how they’re impacting your business. If you’re interested in learning more about Windsor and our results, check out our case studies or feel free to request some time to chat with our team.

Before we get started, I’ve included some rules of thumb to consider when reviewing Windsor’s analytics. If you have any questions about how to more deeply understand and measure Windsor’s impact, feel free to reach out to support@windsor.io and we’d be more than happy to help.

Rules of Thumb‍

Give it some time to see Windsor’s results.

We recommend waiting at least 48 hours before reviewing results.

Don’t forget about your integrations.

Make sure to review the results via your integrations and against your goals as well to help contextualize and measure Windsor’s impact.

Test to find the best fits for you.

Once you create an avatar, or if you’re using our pre-recorded template videos, you have the ability to try as many flows as you want to see what works best for you.

Stick with what works.

If you have a successful subject line or approach, try integrating Windsor into it rather than starting from scratch.

Set goal baselines.

You can check out our case studies to see success with some of our customers. Keep in mind that they’re going to be different based on your industry and use case. Try using results from previous or similar campaigns to measure against. As always, if you’re having trouble, feel free to reach out to our team at support@windsor.io.

It’s more than numbers.

Our customer, Kevin Lee from Immi, “affirms the importance of pairing top-line success metrics with qualitative wins, such as the spike they’ve experienced in positive responses and engagement from subscribers.”

Windsor Analytics Deep Dive

• Videos created: this is the number of videos that have been generated by Windsor and sent to your recipient list.
• Page views rate: this percentage is based on the number of people that clicked the video link or thumbnail to view the full video. The ideal percentage will range based on the CTA, subject, and goals you’re working with. Try to measure it against previous goals from similar campaigns and channels.
• CTA click rate: the percentage of recipients who visited the video link and clicked the CTA or email reply button. Keep in mind, this does not include recipients that directly reply to the email. You can measure that in your channel integration dashboard.
• Videos requested: the number of videos that you requested Windsor to generate.
• Videos skipped: this is number of videos that were skipped because the recipient was either removed from the flow after Windsor began generating as well as videos that did not pass our quality test. Windsor is an AI video generator, but all of our generated videos go through a human quality check to make sure they meet our standards and yours. Because a low percentage of your videos may not be created, it’s always important to ensure you have a backup flow for those on your target list.
• Page views: number of recipients that visited the video link at least once.
• Videos Watched: number of recipients who partially watched or completed the video.
• Videos completed: number of recipients who watched the entire video at least once
• CTA Clicks: the number of recipients who visited the video link and clicked the CTA or email reply button.
• Viewer Retention: this is a dropoff chart showing how many viewers dropped off while watching the video and at what points.

Thanks for reading! If you’d like to learn more about Windsor, you can request some time for a team member to walk you through the platform here. If you’re already a customer and have some questions, as always, you can email support@windsor.io.

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